Cancer Prevention Unit and WHO Collaborating Centre for Tobacco Control

The project "Media Monitoring: Advertising for Tobacco, Related Products and Alcohol in Social Media" (December 1, 2022 to May 1, 2023; ongoing), funded by the Federal Ministry of Health, aims to show for the first time for Germany to what extent and with which messages and target groups advertising for e-cigarettes, heated tobacco products and alcohol is available in social media and in the German language.
In a complementary part of the project, funded by the Baden-Württemberg Cancer Association, it will be determined to what extent and in what form the HPV vaccination is addressed in social media.

• Heidt C, Dal MS, Graen L, Ouédraogo N & Schaller K (2024) Tobacco and e-cigarette promotion on social media: The case of German rap music. Tobacco Control, published online first: 11 July 2024, doi: 10.1136/tc-2024-058683
• Heidt C, Ouédraogo N & Schaller K (2023) Partnership between Geekvape and French football club Paris Saint-Germain. Tobacco Control, Published Online First: 27 October 2023, doi: 10.1136/tc-2023-058219
• Schaller K, Heidt C, Ouédraogo N, Kahnert S & Seiler J (2023) Media monitoring: advertising for e-cigarettes and heated tobacco products in social media in Germany. Talk presented at the 8th ENSP European Conference on Tobacco Control, October 10–12, 2023, Florence (PDF | 6,38 MB)
• Schaller K, Heidt C, Ouédraogo N, Kahnert S & Seiler J (2023) Media monitoring: advertising for e-cigarettes and heated tobacco products in social media in Germany. Poster presented at SRNT-E, September 11–13, 2023, London (PDF | 10,19 MB)
• Heidt C, Seiler J, Kahnert S, Ouédraogo N & Schaller K (2023) Media Monitoring: Advertising for Tobacco and Related Products in Social Media. Poster presented at the 9th European Conference on Tobacco or Health (ECToH), April 26–28, 2023, Madrid (PDF | 813,21 KB)